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Big sale retail sticker

Promotional effectiveness

Our client had been running the same promotional programme since they started with Woolworths NZ.


After we engaged, we determined that there was a possibility to gain more gross profit through increasing promotional frequency. 

What we did

- Market analysis & product positioning

- Price architecture development

- Forecasts

- Retailer sell in & negotiations

​- Promotional plan development & execution

The numbers

4.1% gross profit increase at Woolworths NZ

2.6 increase in baseline unit growth

4 promotional adjustments across the rest of market, further improving total gross profit

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