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Promotional effectiveness
Our client had been running the same promotional programme since they started with Woolworths NZ.
After we engaged, we determined that there was a possibility to gain more gross profit through increasing promotional frequency.
What we did
- Market analysis & product positioning
- Price architecture development
- Forecasts
- Retailer sell in & negotiations
- Promotional plan development & execution
The numbers
4.1% gross profit increase at Woolworths NZ
2.6 increase in baseline unit growth
4 promotional adjustments across the rest of market, further improving total gross profit
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