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Price up
Our client was a market leader across Australia in their segment with full distribution across Woolworths and Coles.
They were in high growth but needed support to
re-establish their trading margin which had eroded over the last 5 years in market.
What we did
- Market analysis and product positioning
- Pricing architecture and commercial margin development
- Commercial modelling and forecasts
- Risk assessment and mitigation tactics
- Board recommendation paper
- Pitch deck development
- Retailer sell in and negotiations
- Price change forms submission
The numbers
8.3% Gross profit increase to the total business
2 major retailers aligned to move price on the same date
100% compliance with full price adjustment accepted by all retailers
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