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Grainy 90s style photograph of a basket in a shopping store

Price up

Our client was a market leader across Australia in their segment with full distribution across Woolworths and Coles.


They were in high growth but needed support to

re-establish their trading margin which had eroded over the last 5 years in market.

What we did

- Market analysis and product positioning

- Pricing architecture and commercial margin development

- Commercial modelling and forecasts

- Risk assessment and mitigation tactics

- Board recommendation paper


- Pitch deck development

- Retailer sell in and negotiations

- Price change forms submission

The numbers

8.3% Gross profit increase to the total business

2 major retailers aligned to move price on the same date

100% compliance with full price adjustment accepted by all retailers

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