Our clients unit growth had stagnated in Woolworths and Coles and they were looking to turn this around. They needed support to identify how to bring new users into the segment to drive sales rates and awareness.

We developed a category first SKU, and bought it to market.

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We completed an integrated marketing campaign including billboards, street posters, paid and organic social, PR boxes, in-store sampling and partnerships with select local  gyms to introduce the product to an engaged, relevant audience.