top of page
As seen on TV vintage retail sticker

New product development
& launch

Our clients unit growth had stagnated in Woolworths and Coles and they were looking to turn this around. They needed support to identify how to bring new users into the segment to drive sales rates and awareness.


We developed a category first SKU, and bought it to market.

We completed an integrated marketing campaign including billboards, street posters, paid and organic social, PR boxes, in-store sampling and partnerships with select local  gyms to introduce the product to an engaged, relevant audience.

What we did

- Market analysis & product positioning

- Flavour & recipe development 

- Ingredient sourcing

- Packaging development and design

- Launch campaign ideation

- Launch campaign asset creation & execution

- Media negotiations and bookings

- Influencer selection & execution

- Trade asset development

The numbers

12M total campaign impressions

6.8% incremental GSV growth to the total business across Australia & New Zealand

2 major retailers listed (Woolworths & Coles) 

bottom of page