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Photograph of people in a grocery store in the 70s

Limited time offer

Our client needed support to identify how to bring excitement into a stale segment to drive purchase frequency and strengthen brand loyalty.


We developed a category first flavour that was positioned as a limited time offer and bought it to market.

With a limited budget, we completed an integrated marketing campaign across digital, out of home and trade, including influencer engagement, media send outs, branded collaborations and strong story telling across organic social.

What we did

- Market analysis & product positioning

- Flavour & recipe development 

- Ingredient sourcing

- Packaging development and design

- Launch campaign ideation

- Launch campaign asset creation & execution

- Influencer selection & execution

- Hospitality activation

- Trade asset development

The numbers

4.4 x increase in social engagement

6M campaign impressions delivered with unpaid media secured on national radio

14.5% incremental category growth over the 13 week limited time offer period

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