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Illustration of a woman in a grocery store in the 60s

Category review

Our client had a well established exporting business for their branded pet food, but no coverage in the NZ market. They needed support to expand their range of products outside of local e-commerce and in to Animates nationwide.

What we did

- Market analysis and product positioning

- Pricing and commercial margin development

- Forecasts

- Pitch deck development

- Retailer sell in and negotiations

- Supplier new line forms

- Marketing launch support plan

The numbers

100% distribution with major retail partner

14% forecasted revenue increase to the total business

12 SKU'S listed across 4 segments

Development of new product line in partnership with retailer

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