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Category review
management
Our client had a well established exporting business for their branded pet food, but no coverage in the NZ market. They needed support to expand their range of products outside of local e-commerce and in to Animates nationwide.
What we did
- Market analysis and product positioning
- Pricing and commercial margin development
- Forecasts
- Pitch deck development
- Retailer sell in and negotiations
- Supplier new line forms
- Marketing launch support plan
The numbers
100% distribution with major retail partner
14% forecasted revenue increase to the total business
12 SKU'S listed across 4 segments
Development of new product line in partnership with retailer
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