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The difference between New Zealand & Australian retailers

If you're a Kiwi business thinking about expanding in Australia, or you’re looking to maximise your growth in Aussie retailers, these are the key differences we’ve picked up in our dealings with retailers on both sides of the Tasman.


01. They are far more commercially focused


Aussie retailers are some of the most commercially focused in the world. This means that they're always looking for ways to increase sales and drive their bottom line. This is evident in everything from the way they structure their businesses to the way they negotiate deals with suppliers. If you're looking to do business with Australian retailers, you need to be prepared to provide them with a solid business case for why your product is worth their time.


02. They are supply chain obsessed


Recent supply chain issues from the lack of truckies and international freight challenges have further strengthened this mindset. They don’t like to hold a lot of stock in their network, preferring a just in time supply chain. If you want to succeed, you need a top notch 3PL that can shift on a dime.


03. They are big on trade marketing support


Trade marketing is a vital part of any retail business, and Aussie retailers are well aware of this fact. They require significant investment in trade marketing initiatives and it is often difficult for suppliers to determine what marketing tactics deliver the best results.

There's no doubt that Aussie retailers are some of the best in the world, and if you're looking to take your business to the next level, then you need to expand into the Australian market. By understanding and implementing some of their key practices, you can give your business a real competitive advantage.

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